CRM - Sales Management

A CRM (Customer Relationship Management) system tailored for real estate builders, focusing on unit booking and demand generation, would encompass several key features and functionalities.

CRM Core Features

  • Lead Management
    Capture and track leads from various sources such as website inquiries, social media, email campaigns, and referrals.
    Segment leads based on criteria such as demographics, budget, preferences, and timeline.
    Assign leads to sales representatives for follow-up and engagement.
  • Unit Inventory Management
    Maintain a centralized database of available units, including details such as unit type, size, price, floor plan, and availability status.
    Update unit availability in real-time as units are booked or sold.
  • Booking and Sales Process Automation
    Streamline the booking and sales process with automated workflows and task assignments.
    Generate and manage booking agreements, contracts, and payment schedules.
  • Analytics and Reporting
    Provide comprehensive analytics and reporting on key metrics such as lead conversion rates, sales pipeline, unit availability, and revenue projections.
    Gain insights into lead behavior, campaign effectiveness, and sales performance to make data-driven decisions.

By implementing a CRM system tailored for real estate builders, focused on unit booking and demand generation, businesses can streamline their sales processes, optimize lead management, and drive revenue growth through effective customer engagement and conversion.

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